Search engine optimization process
Is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
1. Initial Analysis
The process of
search engine optimization (SEO) begins with the initial analysis of the
website to get an absolute and broad evaluation of your website’s current
position. The main purpose of initial analysis for SEO process is to initiate
effective SEO campaign to get a successful online presence for business
enhancements.
2. Keyword Research and Analysis
The
website analysis report helps you out to target your keywords according to
website visitors used for the search to visit your website. The purpose of
keyword research is to choose closer keyword match what the consumer is looking
for, increases the chance of getting good ranking and more traffic
3. Competitor Analysis
The competitor
analysis is very helpful to understand their online marketing strategy, how
they are working to attain a good ranking on search engines. Competitor
Analysis also helps in developing our strategy against our competitors.
4. Sitemap + RSS feed Inclusion
It is
necessary for a SEO friendly website development that the website should
contain the sitemap which assist the web crawlers to read your website
structure. Sitemap help web crawlers to know your website hierarchy.
5. Search Engine + Directory Submission
Is the
introduction step to introduce your website to search engines and Directory
submission give assistance for both the SEO friendly website development and
search engine optimization process (SEO process).
6. Social book Marking
Facilitates search engines in finding and
ranking content with help of links to offer a channel for optimization of
content. There are various available social bookmarking websites which provide
do follow links. i.e. if we bookmark content and title it with the right
keyword phrase to these sites, means we are obtaining a free link with the
right anchor text.
7. Blogs+Press Release Creation
Press release is the key to make your website
search engine optimized get the target visitors to your website by making it
search engine friendly.
8. Articles Submission
Article
submission is also an important step to make your website search engine
friendly. Article writing and article submission to article directories assist
you in providing the back links also. Good and quality content improve the
visitor’s frequency and also make your website SEO friendly. But if the it is
not submitted in a appropriate way and right article directories your effort of
writing article is in vain.
9. Link Popularity
Refers to how many
incoming links your website containing from the other sites whether these links
are coming from directories, articles or other websites. The number and quality
links that comes from the other websites make your website SEO friendly and
improve the website’s ranking.
10. SERP
Report
Is preparation of search engine
result page (SERP) report for a specified keyword phrase. The SERP report is
the page of website listings that a search engine shows you in result to
submitting a search. The SERP report shows summary of your performance in whole
SEO process.
